Is your generation the greenest?

From emission scandals to Extinction Rebellion, it’s impossible to avoid environmental, social and governance (ESG) headlines. But which age group cares the most? We asked 1000 savers from three generations to reveal which ESG themes matter to them, and which do not. Discover who comes out on top, and how savers want investments to reflect their views, in our exclusive report.

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Savvy Investor Awards 2020

45% of Millennials would divest from fossil fuels irrespective of the performance impact

Generation X

73% of female 'Xers' would divest over poor pay practices

Baby Boomers

Over twice as many Boomers as Millennials would prioritise investment performance over climate considerations

ESG considerations for pension schemes and trustees

Recent months have highlighted how regulators, scheme managers, providers and employees alike are increasingly aware of the need to incorporate ESG considerations into pension scheme governance. Below are some pointers to help you navigate these changes:

ESG five-step checklist for trust‐based schemes

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Five ESG pointers for contract‐based schemes

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Find out more

Listen Have Boomers gone bust on climate change?

When it comes to ESG, who’s really the most selfish generation? Emma Douglas, Head of DC, joins Eliza Grimond, Senior Content Manager, on our podcast, to discuss the most surprising findings from our ESG research.

Listen to the podcast
Watch 'ESG' explained

An animated introduction to environmental, social and governance issues and their impacts on investments.

Watch the video
Read Five-step ESG checklist infographic

Five simple steps to help you navigate ESG regulatory changes.

Read the checklist

Responsible investment – our capabilities

The value of an investment and any income taken from it is not guaranteed and can go down as well as up; you may not get back the amount you originally invested.